KidSuper raised the bar again

KidSuper dominated fashion week this year, scripting, shooting and editing a short film within the week and projecting it onto a huge raised box. The film featured Vincent Cassel, going crazy realising he is living in a simulation and eventually finding humanity in a scripted world.

The movie ended and gradually the huge box lifted up- revealing a restaurant setup of tables and chairs. This symbolises the “outside the box” thinking and expression of the brand. Models walked the runway, looped round and then sat down and engaged in conversation with others.