Why is Cursive Text getting so popular?

As nostalgia continues to dominate the most meaningful shifts in fashion and internet culture this year, different motifs and design languages are becoming more and more popular - with Cursive Text being one of the biggest and most striking of these aesthetic choices.

Cursive text represents a human touch in a digital age - in a world saturated by digital-first visuals and geometric fonts, cursive offers a sincere-feeling alternative - a sense of humanity, imperfection - a feeling of flow. It feels more personal, intimate, and handwritten - a reminder of the importance of the humanity fashion is established upon.

As fashion-forward culture focuses more on slimmer silhouettes and a direct relationship between a garment and the body of the wearer (rather than purely the silhouette the garment creates itself with baggier wear), prints and designs become more minimal, both due to the more limited space on the clothes themselves, and the creative choice to wear more minimal garments and allow the fit of the clothing to speak for itself. As a result, cursive typography finds itself growing in popularity due to the lack of thickness to the writing, the increasing popularity of the style in itself, and the variety of messages it can portray - allowing it to be as personal, or as disconnected as the wearer desires.