Vetements had your favourite artists on the runway

Yeat made his runway debut at the Vetements SS26 show in Paris last October.

Yeat was featured wearing an "Over The Head Jersey" from the collection. Having a recognisable and culturally important rapper walk with his face covered is very powerful. It could be making a statement against using celebrities to model clothing, just to garner more attention.

Vetements have long understood the value of cultural alignment. Across recent seasons, their runways have featured figures like Travis Scott, Yeat, and Destroy Lonely - artists who each represent distinct corners of contemporary sound and style. It’s a move that goes beyond celebrity spectacle; it reflects a brand that recognises how music now has a huge role in setting the tempo for fashion’s relevance.

By integrating these artists into their shows, Vetements have effectively turned their runway into a cultural index - a mirror for the aesthetics that dominate youth spaces online and off. Rather than chasing trends, they’ve positioned themselves at the intersection where fashion, music, and digital influence already meet.

In doing so, the brand continues to prove that its real genius lies not in shock value, but in its ability to anticipate where attention will gather next - and be there first.